About Us

Born in the water. Raised on the street.

Rusty is a global surf brand, born in San Diego, the brainchild of master surfboard shaper Rusty Preisendorfer. Since the late '80s, we've been crafting more than just boards. We've been shaping culture. What started with hand-shaped surfboards and a few salty tees has grown into a full-blown lifestyle brand, worn from Bali to Bondi, Venice Beach to Val d'Isère.

Now headquarted in Western Australia, Rusty is run by a bunch of Millennials and Gen Z humans who live and breathe the brand. We're still rooted in surf, that's our DNA, but the Rusty of today doesn't stop at the shoreline.

We're building something that moves between surf, skate, snow and street - without losing what made us who we are. Think vintage silhouettes with modern cuts. Bold, statement graphics and core function. Heavyweight fleece you'll wear until it's falling apart (it won't). And jorts that look like they time-travelled from 2001 (because they kinda did).

Core to the Culture

At our core, we're a surf brand. We still make boards. We still back athletes. We still live for the swell. But our community has always been bigger than just surfers.

We're for the ones who roll through skateparks, bomb down snow-covered trails, throw shapes in the crowd, or just know how to throw on a hoodie like they mean it.

We're not here to fit into one box. Never have been.

Rusty moves with the people, the trends and the times. But we never forget where we came from: the beach, the break, the boards, and the man that started it all.

A New Era

Today, Rusty blends archival Y2K influence with now. From exclusive capsule drops to pop-ups with cult sauce brands, we're mixing what was with what's next - and having a good time doing it.

Whether you're here for the trend-led streetwear or the 23-inch high-performance boardshorts, you're on the ride.

And that's what Rusty's about. Movement. Momentum. Madness. Core surf with a side of whatever comes next.

Rusty. Still salty. Now trending.