Rusty was born during the mid-80s in San Diego, California. It all started when a group of creative minds came together with a shared passion for creating high-quality, performance-driven surfboards.

In 2006, Rusty moved its global headquarters to the sun-drenched city of Perth, Western Australia, where we remain today. It’s here that our team sought new challenges in the form of crafting lifestyle apparel and accessories.


Over 30 years since the brand was founded, Rusty remains independently owned and operated by a small local team, following the path set by our founder, Rusty Preisendorfer. To this day, the global surfboard business is managed from San Diego under Rusty’s design direction, while our surfboards are shaped in Mona Vale, NSW.

As a brand, we’re committed to changing with the tides of trends and technology, while staying true to our surf heritage. Saltwater runs in the blood of both our brand and our team, which is apparent by the dripping wetsuits and towels that hang outside reception most days!

Above all, our mission has and will always be to produce the highest quality coastal surf apparel, boards and accessories to customers around the globe.