About us
Born in the Water. Raised in the Shaping Bay.
Rusty is a global surf brand, born in San Diego, the brainchild of master surfboard shaper Rusty Preisendorfer. Since the late ‘80s, we’ve been crafting more than just boards. We’ve been shaping culture. What started with hand-shaped surfboards and a few salty tees has grown into a full-blown lifestyle brand, worn from Bali to Bondi, Venice Beach to Val d’Isère.
Now headquartered in Western Australia, Rusty is run by a bunch of millennials and Gen Z humans who live and breathe the brand. We’re still rooted in surf, that’s our DNA, but the Rusty of today doesn’t stop at the shoreline.
We’re building something that moves between surf, skate, snow and street, without losing what made us who we are. Think vintage silhouettes with modern cuts. Bold graphics and core function. Heavyweight fleece you’ll wear until it’s falling apart (it won't). And jorts that look like they time-travelled from 2001 (because they kinda did).
Core to the Culture
At our core, we’re still a surf brand. We still make boards, back athletes, and chase swells. But Rusty has never been just for surfers. We’re for anyone who does shit differently. It’s all about style over points on a scoreboard for us, Whether that’s the way someone pushes a skateboard, split boarding into the snow, the way they paddle their board, or just wearing the right fit. We don’t fit into one box, and we never will.
Rusty’s about energy, connection, and that edge where culture shifts. Always evolving, never forgetting where it started: the beach, the break, and the boards that built the name.
A New ERA
Rusty today is a mix of heritage and progression. We’re digging into our late ’90s and early 2000s archives, pulling out silhouettes and graphics that shaped a generation, and reworking them for now. From limited drops to unexpected collaborations, we’re not chasing trends, we’re setting the pace. The line runs from high-performance boardshorts to denim built to last, all tied together by the same DNA: surf at the core.
Rusty isn’t about standing still. It’s about what’s next and having a good time getting there.
